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רצוי לבדוק גם כמה פעמים מופיע שם המתחרה בגוגל. אם נבדוק את הביטוי “קוקה קולה” נגלה שהוא מופיע הרבה יותר פעמים מאשר “מוסך חזי”.
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עוד אופציה היא לקנות מאמרים באתרי תוכן פעילים. אפשר לעשות זאת דרך משרדי יח”צ (שמן הסתם יביאו לכם את האתרים הטובים ביותר כמו כלכליסט, דה מרקר וישראל היום) או פשוט למצוא אתרי תוכן בצורה עצמאית ולשאול אותם כמה עולה חבילת מאמרים.
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גורם משמעותי בקידום של אתר בגוגל הוא מהירות הטעינה של האתר. ככל שמהירות זו גבוהה יותר – כך יש לאתר עדיפות מסוימת בתוצאות החיפוש.
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